Preview
Click the image above to visit the Nepenthe website.
For more information about the Food and Drug Law Institute, visit www.fdli.org.
NYN's Nepenthe Music website delivers
a complete media experience
Whether dedicated to a familiar genre of work or, as is the case with the Nepenthe Music, focused on challenging established modes of expression, the mission of a successful indie record label is essentially the same: connecting the people who make the music with the people who love to hear it.
Creating that connection via a more complete online experience was the motivation behind Nepenthe Music's recent website makeover. To build a true community of music lovers, the label engaged Next Year's News to convert their old info-site into a total media experience — including music samples, streaming video and social media interfaces.
Read more...Brevity is the soul of a recent NYN email marketing success
Research has shown that managerial professionals take less than three seconds to determine whether to read an email, and will lose interest in a message after less than 30 seconds.
So when the Food and Drug Law Institute (FDLI) hired Next Year's News to persuade attorneys and federal regulators to attend their 2010 Annual Conference, crafting very short, compelling email messages was mission-critical with FDLI's target audience.
Making it even more mission-critical was that NYN had less than 60 days to help fill the meeting hall with attendees.
Read more...
